OXACARE | AMYCARE | PORFIRIACARE

CLIENT

Alnylam

YEAR

2020 – 2022

TAG

Branding
Identity
Copy
Graphic design

OXACARE | AMYCARE | PORFIRIACARE

CLIENT

Alnylam

YEAR

2020 – 2022

TAG

Branding
Identity
Copy
Graphic design

WHY

Create a consistent brand identity across the different support programs offered by Alnylam, with a common denominator: home caring.

We have created three brands that organize the home element in a differentiated but coherent visual way. As a matter of fact they maintain a connecting suffix and modify the root of the word with reference to the therapeutic areas they refer to. The client’s objective is to create a line of services that is immediately recognizable by healthcare personnel in an increasingly crowded market with support proposals.

Once the identity was set, we created the promotional material to support awareness of the different programs in a clear and simple way, using ToVs consistent with the message targets: clinicians & patients.

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