ME.T.

CLIENT

Merck

YEAR

2021

TAG

Branding
Graphic design
Copy
2D Animation

ME.T.

CLIENT

Bayer

YEAR

2021

TAG

Branding
Graphic design
Copy
2D Animation

WHY

Learn about telemedicine to offer a level of care in accordance with the needs of a new system.

We were asked to help Clinicians dealing with telemedicine, related legal aspects, technology innovation, and communication skills required. That’ s our ME.T series of webinars, videoclips, and written content available by logging in Merck platform for clinicians’.

Initially, we focused on developing the brand identity in accordance with the client’s guidelines. The brief we received emphasized the importance of incorporating color into the design while ensuring that the brand’s message remained clear and concise.

Following the brand development, we turned our attention to creating a video to support the launch of the project on Merck’s platform and a digital marketing campaign aimed at healthcare professionals. The result was a teaser video that effectively communicates the story and objectives of the project, generating anticipation and interest among the target audience.

This teaser was embedded to Medimerck platform and sent it by dedicated DEM.

We then started with the recording of the video clips, studying with experts the storyline and the most captivating way to convey an important amount of specialist content.

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