How many times do we take a physiological need like sleep for granted? For those suffering from chronic insomnia, sleeping can be considered a real challenge, starting from its identification.
Idorsia’s prompt was to create a simple and memorable brand for a digital healthcare service targeting a broad audience. The resulting brand, My sleep app, was designed to stand out in the crowded app market with a positive color palette that distinguishes it from competitors while still respecting the visual associations with pathology.
The app’s messaging uses a direct and approachable tone of voice, using claims that evoke the whimsical nature of sleep. This distinguishes it from competitor services that often take a more clinical and impersonal approach.
The app’s design features a simple and intuitive interface, with clear calls-to-action and an easy-to-navigate structure. Rich in content, the app is designed to be also user-friendly and encouraging, promoting education on healthy sleep habits. To achieve this, we carefully edited the scientific content provided by Centro di Medicina del Sonno of San Raffaele Hospital.
We worked on creating a simple and clear UI that responded to the user’s need for an easy access to a screening questionnaire and subsequently constant monitoring of their chronic insomnia.
We know that very often the little time that the Specialist can dedicate in finding out about the services available to his/her clients is little, so why not give him/her an immediate and effective tool for consultation? We created a teaser video in two versions – one for the launch of the service during a live event and a second that the customer’s sales team can present to their targets.
Code words? Quick and easy.
Waiting rooms can be an important touchpoint for those who must choose to sign up for a service, for this reason we created a dedicated poster with simple creativity and a fun headline that could encourage app downloading.
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PHD Lifescience S.r.l.
VAT number 06671690482
Via Nazario Sauro 8, 40121 Bologna BO, Italy
Ph. +39 051 0955152 – info@phdlifescience.eu
Share capital € 100.000,00 – REA No. BO 538040
PHD Lifescience S.r.l.
VAT number 06671690482
Via Nazario Sauro 8, 40121 Bologna BO, Italy
Ph. +39 051 0955152 – info@phdlifescience.eu
Share capital € 100.000,00 – REA No. BO 538040
