{"id":309,"date":"2024-01-19T15:01:22","date_gmt":"2024-01-19T14:01:22","guid":{"rendered":"https:\/\/ourportfolio.phdlifescience.eu\/?page_id=309"},"modified":"2024-02-05T11:02:04","modified_gmt":"2024-02-05T10:02:04","slug":"bethcare","status":"publish","type":"page","link":"https:\/\/ourportfolio.phdlifescience.eu\/en\/bethcare\/","title":{"rendered":"Bethcare"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-lrkjyzpg-a3e565609d8325434a2050a288386eac avia-slideshow-no scaling av_slideshow_full avia-slide-slider av-slideshow-ui av-control-hidden av-no-slider-navigation av-hide-nav-arrows av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' 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class='av-special-heading av-lrkkddsp-fdbb581f7dce8b90e2df81faf5e8fe5a av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-3  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >BETHCARE<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2td7w-cdd688a732d81f807dd671aaf1c2394c\">\n#top .hr.av-2td7w-cdd688a732d81f807dd671aaf1c2394c{\nmargin-top:10px;\nmargin-bottom:0;\n}\n.hr.av-2td7w-cdd688a732d81f807dd671aaf1c2394c .hr-inner{\nwidth:100%;\nborder-color:#ffcc02;\n}\n<\/style>\n<div  class='hr av-2td7w-cdd688a732d81f807dd671aaf1c2394c hr-custom  avia-builder-el-4  el_after_av_heading  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div class='flex_column_table av-vtto-0098551561daba22f114605a27b0714e sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vtto-0098551561daba22f114605a27b0714e\">\n#top .flex_column_table.av-equal-height-column-flextable.av-vtto-0098551561daba22f114605a27b0714e{\nmargin-top:-5px;\nmargin-bottom:0px;\n}\n.flex_column.av-vtto-0098551561daba22f114605a27b0714e{\npadding:0 40px 40px 40px;\nbackground-color:#d60b52;\n}\n<\/style>\n<div  class='flex_column av-vtto-0098551561daba22f114605a27b0714e av_one_third  avia-builder-el-5  el_after_av_one_full  el_before_av_one_third  first no_margin flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lrkkkeuk-048c3536ea0036f05c5aa4fcb699102e\">\n#top .av-special-heading.av-lrkkkeuk-048c3536ea0036f05c5aa4fcb699102e{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lrkkkeuk-048c3536ea0036f05c5aa4fcb699102e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lrkkkeuk-048c3536ea0036f05c5aa4fcb699102e .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lrkkkeuk-048c3536ea0036f05c5aa4fcb699102e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lrkkkeuk-048c3536ea0036f05c5aa4fcb699102e av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-6  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >CLIENT<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lrkke8ez-463f793d0771fca1162f499c48256bc6\">\n#top .hr.hr-invisible.av-lrkke8ez-463f793d0771fca1162f499c48256bc6{\nmargin-top:-50px;\nheight:1px;\n}\n<\/style>\n<div  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el_after_av_hr  avia-builder-el-last '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Novo Nordisk<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5cqvo-0c385aa153610401f0e0d3c4d5f8c0de\">\n#top .flex_column_table.av-equal-height-column-flextable.av-5cqvo-0c385aa153610401f0e0d3c4d5f8c0de{\nmargin-top:-5px;\nmargin-bottom:0px;\n}\n.flex_column.av-5cqvo-0c385aa153610401f0e0d3c4d5f8c0de{\npadding:0 40px 40px 40px;\nbackground-color:#d60b52;\n}\n<\/style>\n<div  class='flex_column av-5cqvo-0c385aa153610401f0e0d3c4d5f8c0de av_one_third  avia-builder-el-9  el_after_av_one_third  el_before_av_one_third  no_margin flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4lrtc-d5d333916e9615efbf3060c9b61da9be\">\n#top .av-special-heading.av-4lrtc-d5d333916e9615efbf3060c9b61da9be{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-4lrtc-d5d333916e9615efbf3060c9b61da9be .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-4lrtc-d5d333916e9615efbf3060c9b61da9be .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-4lrtc-d5d333916e9615efbf3060c9b61da9be .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-4lrtc-d5d333916e9615efbf3060c9b61da9be av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-10  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >YEAR<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-421jw-3591cba6d0f6cddae0d590a68243b7e1\">\n#top 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av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-12  el_after_av_hr  avia-builder-el-last '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >2020<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2j7xw-53f4586177dd2729f7fcaf7ad8e48625\">\n#top .flex_column_table.av-equal-height-column-flextable.av-2j7xw-53f4586177dd2729f7fcaf7ad8e48625{\nmargin-top:-5px;\nmargin-bottom:0px;\n}\n.flex_column.av-2j7xw-53f4586177dd2729f7fcaf7ad8e48625{\npadding:0 40px 40px 40px;\nbackground-color:#d60b52;\n}\n<\/style>\n<div  class='flex_column av-2j7xw-53f4586177dd2729f7fcaf7ad8e48625 av_one_third  avia-builder-el-13  el_after_av_one_third  avia-builder-el-last  no_margin flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25amo-000c850f7f4eaf9bb4f9a480bcdf1587\">\n#top .av-special-heading.av-25amo-000c850f7f4eaf9bb4f9a480bcdf1587{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-25amo-000c850f7f4eaf9bb4f9a480bcdf1587 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-25amo-000c850f7f4eaf9bb4f9a480bcdf1587 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-25amo-000c850f7f4eaf9bb4f9a480bcdf1587 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-25amo-000c850f7f4eaf9bb4f9a480bcdf1587 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-14  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >TAG<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1a1h4-347a310b5a2b20ccea579bd0709aadfb\">\n#top .hr.hr-invisible.av-1a1h4-347a310b5a2b20ccea579bd0709aadfb{\nmargin-top:-50px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-1a1h4-347a310b5a2b20ccea579bd0709aadfb hr-invisible  avia-builder-el-15  el_after_av_heading  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-yu04-6c64fb7f82a9da8a0d02d2ab3b6c2870\">\n#top .av-special-heading.av-yu04-6c64fb7f82a9da8a0d02d2ab3b6c2870{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-yu04-6c64fb7f82a9da8a0d02d2ab3b6c2870 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-yu04-6c64fb7f82a9da8a0d02d2ab3b6c2870 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-yu04-6c64fb7f82a9da8a0d02d2ab3b6c2870 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-yu04-6c64fb7f82a9da8a0d02d2ab3b6c2870 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-16  el_after_av_hr  avia-builder-el-last '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Concept<br \/>\nIdentity<br \/>\nCopy <span class='special_amp'>&amp;<\/span> microcopy<br \/>\nGraphic design<br \/>\nPWA design<br \/>\nContent creation<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='mobile'  class='avia-section av-supm3-7a95daacd678d7e9d6c6388d4fe427ff main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-17  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-309'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m5a97-d1505114025ef1a9f8d5e0b1e65c892e\">\n#top .flex_column.av-m5a97-d1505114025ef1a9f8d5e0b1e65c892e{\nmargin-top:-40px;\nmargin-bottom:0px;\n}\n.flex_column.av-m5a97-d1505114025ef1a9f8d5e0b1e65c892e{\npadding:40px 40px 40px 40px;\nbackground-color:#d60b52;\n}\n.responsive #top #wrap_all .flex_column.av-m5a97-d1505114025ef1a9f8d5e0b1e65c892e{\nmargin-top:-40px;\nmargin-bottom:0px;\n}\n<\/style>\n<div  class='flex_column av-m5a97-d1505114025ef1a9f8d5e0b1e65c892e av_one_full  avia-builder-el-18  avia-builder-el-no-sibling  first no_margin flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lrkqdt2h-600df82bfa87e44d1c59e3bc92a0ec60\">\n#top .av-special-heading.av-lrkqdt2h-600df82bfa87e44d1c59e3bc92a0ec60{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:34px;\n}\nbody .av-special-heading.av-lrkqdt2h-600df82bfa87e44d1c59e3bc92a0ec60 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lrkqdt2h-600df82bfa87e44d1c59e3bc92a0ec60 .av-special-heading-tag{\nfont-size:34px;\n}\n.av-special-heading.av-lrkqdt2h-600df82bfa87e44d1c59e3bc92a0ec60 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lrkqdt2h-600df82bfa87e44d1c59e3bc92a0ec60 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lrkqdt2h-600df82bfa87e44d1c59e3bc92a0ec60 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lrkqdt2h-600df82bfa87e44d1c59e3bc92a0ec60 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lrkqdt2h-600df82bfa87e44d1c59e3bc92a0ec60 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-19  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >BETHCARE<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gsekz-a230bb23cab29cb725611862faf34684\">\n#top .hr.av-gsekz-a230bb23cab29cb725611862faf34684{\nmargin-top:10px;\nmargin-bottom:20px;\n}\n.hr.av-gsekz-a230bb23cab29cb725611862faf34684 .hr-inner{\nwidth:100%;\nborder-color:#ffcc02;\n}\n<\/style>\n<div  class='hr av-gsekz-a230bb23cab29cb725611862faf34684 hr-custom  avia-builder-el-20  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lrkqe9g7-ea005a64e5712ac5979acc8a5dc37986\">\n#top .av_textblock_section.av-lrkqe9g7-ea005a64e5712ac5979acc8a5dc37986 .avia_textblock{\ncolor:#ffffff;\ncolumn-count:2;\n}\n<\/style>\n<section  class='av_textblock_section av-lrkqe9g7-ea005a64e5712ac5979acc8a5dc37986 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_multi_colums av_inherit_color'  itemprop=\"text\" ><h3>CLIENT<\/h3>\n<h4>Novo Nordisk<\/h4>\n<h3>YEAR<\/h3>\n<h4>2020<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8ttgb-42368c2503e4bd459a614b25af53846e\">\n#top .hr.hr-invisible.av-8ttgb-42368c2503e4bd459a614b25af53846e{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-8ttgb-42368c2503e4bd459a614b25af53846e hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lrkqen65-c1121dcffb30fcafd0add965479407a4\">\n#top .av_textblock_section.av-lrkqen65-c1121dcffb30fcafd0add965479407a4 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-lrkqen65-c1121dcffb30fcafd0add965479407a4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3>TAG<\/h3>\n<h4>Concept<br \/>\nIdentity<br \/>\nCopy &amp; microcopy<br \/>\nGraphic design<br \/>\nPWA design<br \/>\nContent creation<\/h4>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-1pxxg-06f62ce587069a58e80401767ec27842 main_color avia-section-default avia-no-border-styling  avia-builder-el-24  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-309'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-u83w-8707784d4312282bd48e1adbff7fdb7a av_one_full  avia-builder-el-25  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lrkl0ytb-89a8a8887bbb94edd7eacb7187bdf4a8\">\n#top .av-special-heading.av-lrkl0ytb-89a8a8887bbb94edd7eacb7187bdf4a8{\npadding-bottom:10px;\ncolor:#000000;\n}\nbody .av-special-heading.av-lrkl0ytb-89a8a8887bbb94edd7eacb7187bdf4a8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lrkl0ytb-89a8a8887bbb94edd7eacb7187bdf4a8 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-lrkl0ytb-89a8a8887bbb94edd7eacb7187bdf4a8 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lrkl0ytb-89a8a8887bbb94edd7eacb7187bdf4a8 av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-26  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >WHY<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lrkkxjdm-8af6081524609dc78ed730b49473ce26 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Do we really know type 2 diabetes? Can education on correct lifestyles be addressed in a unique way? The answer to both questions is simple: no.<\/p>\n<p style=\"text-align: center;\">By blending awareness and ethnography, Bethcare&#8217;s integrated communication strategy helps getting to know type 2 diabetes better. By gathering insights from patients through focus groups, Bethcare was able to create communication materials that reflect 4 diverse perspectives of people with type 2 diabetes, perfectly representing the synthesis personas of our ethnographic activity.<\/p>\n<p style=\"text-align: center;\">Each message is carefully crafted to be relatable and internalized, making it easier for patients to engage with the information and adopt healthy lifestyle changes.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-10m4g-e4e66d59ee812fc50847b4fc65f75da9 av_one_full  avia-builder-el-28  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lrkpp44m-183f0168925875f2e2ada68912aa9772\">\n.avia-image-container.av-lrkpp44m-183f0168925875f2e2ada68912aa9772 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lrkpp44m-183f0168925875f2e2ada68912aa9772 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lrkpp44m-183f0168925875f2e2ada68912aa9772 av-styling-no-styling avia-align-center  avia-builder-el-29  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-272 avia-img-lazy-loading-not-272 avia_image ' src=\"https:\/\/ourportfolio.phdlifescience.eu\/wp-content\/uploads\/Disegni-e-personaggi.jpg\" alt='' title='Disegni-e-personaggi'  height=\"1156\" width=\"1369\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/ourportfolio.phdlifescience.eu\/wp-content\/uploads\/Disegni-e-personaggi.jpg 1369w, https:\/\/ourportfolio.phdlifescience.eu\/wp-content\/uploads\/Disegni-e-personaggi-300x253.jpg 300w, https:\/\/ourportfolio.phdlifescience.eu\/wp-content\/uploads\/Disegni-e-personaggi-1030x870.jpg 1030w, https:\/\/ourportfolio.phdlifescience.eu\/wp-content\/uploads\/Disegni-e-personaggi-768x649.jpg 768w, https:\/\/ourportfolio.phdlifescience.eu\/wp-content\/uploads\/Disegni-e-personaggi-705x595.jpg 705w\" sizes=\"(max-width: 1369px) 100vw, 1369px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-iraa3-66b306ea9e2f112ef7bdbb265a58fec7 av_one_full  avia-builder-el-30  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lrkpqab2-9de7c26a3657f2459a8229ec08d933f4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">We started from branding by creating an evocative name. On 15 August 1922 Elizabeth was among the first people to receive an insulin injection, forever changing the condition of those who found themselves living with type 2 diabetes. Here is the choice of a warm, important and immediate brand like Bethcare.<\/p>\n<p style=\"text-align: center;\">But what communication strategy can a service that has such an important objective as that of educating, supporting and monitoring select?<\/p>\n<p style=\"text-align: center;\">First we created two leaflets &#8211; one for diabetics and the other for healthcare professionals &#8211; which were able to explain all the features of Bethcare, then, with the support of our healthcare professionals, we create contents focused on:<br \/>\n\u2022 nutrition<br \/>\n\u2022 physical activity &amp; lifestyles<br \/>\n\u2022 emotions<br \/>\n\u2022 therapy<br \/>\nwhich have been collected in ad hoc paper materials for further study.<\/p>\n<p style=\"text-align: center;\">But there\u2019s more. Bethcare has also a counseling side and so here is the creation of a PWA to better manage the sessions and always have education content available.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-f31h7-57b7df1892193d9344934d62633f913e av_one_full  avia-builder-el-32  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lrkpqopo-3cc96ff9fede0cc05c7b9369fe171116\">\n.avia-image-container.av-lrkpqopo-3cc96ff9fede0cc05c7b9369fe171116 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lrkpqopo-3cc96ff9fede0cc05c7b9369fe171116 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lrkpqopo-3cc96ff9fede0cc05c7b9369fe171116 av-styling-no-styling avia-align-center  avia-builder-el-33  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-273 avia-img-lazy-loading-not-273 avia_image ' src=\"https:\/\/ourportfolio.phdlifescience.eu\/wp-content\/uploads\/Brochure.jpg\" alt='' title='Brochure'  height=\"1243\" width=\"1400\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/ourportfolio.phdlifescience.eu\/wp-content\/uploads\/Brochure.jpg 1400w, https:\/\/ourportfolio.phdlifescience.eu\/wp-content\/uploads\/Brochure-300x266.jpg 300w, https:\/\/ourportfolio.phdlifescience.eu\/wp-content\/uploads\/Brochure-1030x914.jpg 1030w, https:\/\/ourportfolio.phdlifescience.eu\/wp-content\/uploads\/Brochure-768x682.jpg 768w, https:\/\/ourportfolio.phdlifescience.eu\/wp-content\/uploads\/Brochure-705x626.jpg 705w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-a1vvf-355ff92bacf24552917e0f638f9cf914 av_one_full  avia-builder-el-34  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lrkpqyjg-5bf92a167f004e1f254dc18f279fd828\">\n.avia-image-container.av-lrkpqyjg-5bf92a167f004e1f254dc18f279fd828 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lrkpqyjg-5bf92a167f004e1f254dc18f279fd828 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lrkpqyjg-5bf92a167f004e1f254dc18f279fd828 av-styling-no-styling avia-align-center  avia-builder-el-35  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-274 avia-img-lazy-loading-not-274 avia_image ' src=\"https:\/\/ourportfolio.phdlifescience.eu\/wp-content\/uploads\/Opuscolo-paziente.jpg\" alt='' title='Opuscolo-paziente'  height=\"1294\" width=\"1443\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/ourportfolio.phdlifescience.eu\/wp-content\/uploads\/Opuscolo-paziente.jpg 1443w, https:\/\/ourportfolio.phdlifescience.eu\/wp-content\/uploads\/Opuscolo-paziente-300x269.jpg 300w, https:\/\/ourportfolio.phdlifescience.eu\/wp-content\/uploads\/Opuscolo-paziente-1030x924.jpg 1030w, https:\/\/ourportfolio.phdlifescience.eu\/wp-content\/uploads\/Opuscolo-paziente-768x689.jpg 768w, https:\/\/ourportfolio.phdlifescience.eu\/wp-content\/uploads\/Opuscolo-paziente-705x632.jpg 705w\" sizes=\"(max-width: 1443px) 100vw, 1443px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-avybw-bae4e114eb5580b764b108ad56de3b1a main_color avia-section-default avia-no-border-styling  avia-builder-el-36  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-309'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-apsf0-9ea6691854ca5b4dd76bce8fd7feee4a\">\n#top .hr.av-apsf0-9ea6691854ca5b4dd76bce8fd7feee4a{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-apsf0-9ea6691854ca5b4dd76bce8fd7feee4a .hr-inner{\nwidth:200px;\nborder-color:#1d71b8;\n}\n<\/style>\n<div  class='hr av-apsf0-9ea6691854ca5b4dd76bce8fd7feee4a hr-custom  avia-builder-el-37  el_before_av_one_full  avia-builder-el-first  av-small-hide av-mini-hide hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-9sg9g-832a49dc03163c7366d4807a70c52b11 av_one_full  avia-builder-el-38  el_after_av_hr  el_before_av_one_fifth  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3aqo-6f0d54f6adb3ed5d8db5e53821ef8c3b\">\n#top .hr.hr-invisible.av-3aqo-6f0d54f6adb3ed5d8db5e53821ef8c3b{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-3aqo-6f0d54f6adb3ed5d8db5e53821ef8c3b hr-invisible  avia-builder-el-39  el_before_av_textblock  avia-builder-el-first  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8gd8s-8b7f196bca1ffb9418bfbbacafaa8989\">\n#top .av_textblock_section.av-8gd8s-8b7f196bca1ffb9418bfbbacafaa8989 .avia_textblock{\nfont-size:22px;\ncolor:#d60b52;\n}\n<\/style>\n<section  class='av_textblock_section av-8gd8s-8b7f196bca1ffb9418bfbbacafaa8989 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock soluzioni-titoli av_inherit_color'  itemprop=\"text\" ><p class=\"p1\" style=\"text-align: center;\">DO YOU WANT TO EXPLORE A COMMUNICATION PROJECT WITH US?<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-88aqg-faebeb569071ca964c7354cf9f360d3b av_one_fifth  avia-builder-el-41  el_after_av_one_full  el_before_av_three_fifth  first no_margin flex_column_div  column-top-margin'     ><\/div><div  class='flex_column av-7byb0-0f31e91bb4c9b498af222b22db712643 av_three_fifth  avia-builder-el-42  el_after_av_one_fifth  el_before_av_one_fifth  no_margin flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71ewo-2177be06d23c68018a843254bf29bdb4\">\n#top .hr.hr-invisible.av-71ewo-2177be06d23c68018a843254bf29bdb4{\nmargin-top:-15px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-71ewo-2177be06d23c68018a843254bf29bdb4 hr-invisible  avia-builder-el-43  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br 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