Create a consistent brand identity across the different support programs offered by Alnylam, with a common denominator: home caring.

We have created three brands that organize the home element in a differentiated but coherent visual way. As a matter of fact they maintain a connecting suffix and modify the root of the word with reference to the therapeutic areas they refer to. The client’s objective is to create a line of services that is immediately recognizable by healthcare personnel in an increasingly crowded market with support proposals.