Promote awareness of a hospital capacity project in the haemophilia area which involves several specialist centers in Italy.

For the Management 2.0 project, we were tasked with developing a communication strategy to showcase the project’s results through the collection of testimonials from involved opinion leaders. Our strategy included a press campaign in leading industry magazines, LinkedIn, and a dedicated project landing page.

Strategic positioning was the starting point: we worked with a PR logic, identifying the correct media mix to promote awareness of the project.