EMOFILIA DALLA A ALLA Z

CLIENT

Bayer

YEAR

2021

TAG

Branding
Concept
Identity
Copy & microcopy
Graphic design
Web design
Social media
Events
Content creation

EMOFILIA DALLA A ALLA Z

CLIENT

Bayer

YEAR

2021

TAG

Branding Concept
Identity
Copy & microcopy
Graphic design
Web design
Social media
Events
Content creation

WHY

What if the meaning of words could truly reflect the experience of someone living with hemophilia?

Emofilia dalla A alla Z (Hemophilia from A to Z) is a project designed to shed light on the realities of living with this rare disease through the power of language and its own specific vocabulary. By collaborating with Fedemo, we’ve created a playful and approachable identity that speaks to both adults and young people alike.

Aiming to facilitate open dialogue between experts and patients we promote this projects through a series of engaging webinars. We believe that by sharing experiences and insights, we can create a new redefined language of disease that truly reflects the perspectives of those living with hemophilia.

Social media strategy has been an essential activity focused on promoting the webinars we organized, including the final event dedicated to adolescents on the topic of sexuality.

DO YOU WANT TO EXPLORE A COMMUNICATION PROJECT WITH US?

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