We started from branding by creating an evocative name. On 15 August 1922 Elizabeth was among the first people to receive an insulin injection, forever changing the condition of those who found themselves living with type 2 diabetes. Here is the choice of a warm, important and immediate brand like Bethcare.

But what communication strategy can a service that has such an important objective as that of educating, supporting and monitoring select?

First we created two leaflets – one for diabetics and the other for healthcare professionals – which were able to explain all the features of Bethcare, then, with the support of our healthcare professionals, we create contents focused on:
• nutrition
• physical activity & lifestyles
• emotions
• therapy
which have been collected in ad hoc paper materials for further study.

But there’s more. Bethcare has also a counseling side and so here is the creation of a PWA to better manage the sessions and always have education content available.